Archive for category Internet Marketing

Sydney Web Development: User-friendly Website = Greater ROI

Creating a website is a complex process because of all the hard work and technical knowledge that is involved in this task. Although that is not to say that the clients should not know about the basic things about this. Understanding the fundamentals on how Sydney web development specialists can create great site design can help clients understand the process and get an increase return on investment exponentially.

While developing a client’s website, Sydney SEO and web development experts will make sure that the content is crafted in a way that it can be easily indexed by search engines. Visual elements, such as Flash videos, Java applets, and photos on site, can attract visitors, but what they are really looking for is published information. Sometimes, this puts clients and web developers in a quandary.

Getting rid of these elements would be a great start in the right direction. Another option available for developers and clients who are die-hard fans of these elements is to assign alt attributes in HTML to images that are in jpg or gif formats. In a nutshell, alt attributes are descriptions of the images, as photos cannot be crawled and indexed by the search engine spiders. Transcripts for audio and video elements should also be provided to improve the website through intelligent Sydney web development and SEO.

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Sydney SEO Strategies You Might Not Have Heard Of

If you are familiar with online marketing, you’ve heard all the search engine optimisation buzzwords before. Words such as copywriting, title tags, and link building are as familiar to you as the back of your hand. If you are a webmaster and/or entrepreneur, you may have used them for your website, too. You did get the results that you need, which is to land on the top spot of the SERPs. But in the constantly evolving world of search engine optimisation, there are new Sydney SEO strategies that you might not have heard of and are not using.

Stephen King, the world-renowned novelist once said, “To write is human, to edit is divine”. The statement is true when it comes to optimising an article or press release to reach more people and convert them to customers. Sydney SEO agencies today can offer copy editing services for webmasters who want the content of their sites proofread and edited before it can be published again.

Generating positive reviews for your site and your company is essential if you want to succeed in the race to the top of the rankings. You need to help the SEO agency in this process by strengthening your own products and services, as they cannot work on something that even your own mother cannot recommend.

MindArc is a Sydney SEO agency and offers services such as working on your brand to obtain positive reviews and copyediting. The company also offers Sydney web development services.

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Effective Online Reputation Management With Sydney SEO

Online reputation management

These are some of the most important words you have to know if you are handling online marketing for your business or brand. If you don’t believe it, just ask a politician who has fallen from grace because of an online gaffe or a celebrity whose career suddenly went kaput because of bad online reputation. If you are at the helm of any of these businesses, consider getting the services of Sydney SEO companies to boost your site’s search engine rankings and your brand’s reputation on the net.

Real estate

Competition is extremely tough in this sector because of the number of real estate agents and companies that offer this service. If you wish to improve your own site’s visibility on search engines, get a Sydney web design (which can also offer optimisation) to develop a search engine- and user-friendly site.


If you are currently managing a hotel, a restaurant, or a resort, you will find that SERPs are crowded areas already due to a high number of sites for hospitality establishments. To boost your restaurant or hotel website’s ranking, choose a search engine optimisation agency with an experience in handling ORM for this sector.


Owning or managing a boutique or an appliance store can be a challenge not only because of the current economy, but because of a high number of retailers make sure they have a presence online. Competition is more cutthroat than ever, but if you think that you sell better products, make sure to engage the services of professional Sydney SEO specialists that will promote your company’s reputation online.


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